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Content Marketing — what is it? should JB have a “content marketing” category?

By Gina Milani

December 10, 2013

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When we started developing this database with the goal of saving PR folks time in “finding and evaluating” tools (which used to just include media database, monitoring and distribution,) I never could have imagined the profound implications of what’s happening as a result of the progressive collapse of the traditional “silos” of communications – Advertising, …

Cision Content Marketing Suite Demo & Discussion

By Gina Milani

November 15, 2013

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Back in June we blogged about Cision’s content marketing suite and this month we had a demo and discussion with the rep. Here’s what we learned. Cision was looking for ways to leverage the content from their 6 year old blog in front of other readers who hadn’t maybe visited their site but were looking …

Who are we targeting for the beta?

By Gina Milani

October 25, 2013

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JungleBuzz is the only web site designed to help you discover useful public relations-specific, social media, and related communications tools. You can browse candidate tools for your project, learn about what they can do and how much they cost, all in one place! It should prove to be a real time-saver, and since JungleBuzz is …

Junglebuzzprtools.com BETA. It’s Alive!

By Gina Milani

September 19, 2013

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Last night www.junglebuzzprtools.com went live in its beta form. Finally! If you’re following this early stage blog, you’ll be as excited as we are! We believe that individual PR practitioners, small agencies (virtual and otherwise) and internal corporate teams will be super interested in this new resource. We’re reaching out to these specific groups, but …