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Content Marketing — what is it? should JB have a “content marketing” category?

By Gina Milani

December 10, 2013

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When we started developing this database with the goal of saving PR folks time in “finding and evaluating” tools (which used to just include media database, monitoring and distribution,) I never could have imagined the profound implications of what’s happening as a result of the progressive collapse of the traditional “silos” of communications – Advertising, …