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For Blogs Only – New Category Featuring Blogger Contact and Engagement Tools

By Gina Milani

July 22, 2014

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Social media tools, like Google +, Facebook, Twitter, Pintrest, etc., may be the cool kids on the block playing a front and center role in your PR strategy. Identifying ways to engage the blogosphere should not be neglected – especially if you’re trying to reach a targeted readership interested in a specific subject. Blogs focused on …

Mashing up social media and media relations

By Tony Harrison

July 17, 2014

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There’s no disputing social media has transformed the way businesses communicate with customers. When used properly, it also can be a handy tool for nurturing relationships with journalists. Social media is designed to build relationships, but that rapport doesn’t just manifest itself out of thin air. It is far easier to connect with journalists online …

Affordable, Mobile Online Press Room Tool!

By Gina Milani

July 11, 2014

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We find new tools in the oddest places. My nephew Callan, a classically trained trombonist, is planning a cool variety show tour this summer with his trombone quartet Skinny Lips and the Sound Malfunction (SLSM.)  He asked me to help him with publicity and sent me the link to his website, online press kit, and …