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Navigating the blogosphere? There are tools to help…

By Katy Milani

February 27, 2015

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We all know engaging the blogosphere is a critical component of any communications / PR strategy. Without a web-based blogger strategy, a communications campaign will miss out on reaching key and reputable influencers. It can seem like an overwhelming task to identify and build relationships with bloggers in addition to the traditional media – there …

It’s Official!

By Gina Milani

February 2, 2015

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Last October at the PRSA International Conference in Washington DC, after acquiring Vocus, Cision announced its new name – Cision. Also in October Cision acquired Visible Technologies. The combined entity, moving forward as Cision, is expected to provide better tools and services for PR professionals, digital marketers and other communicators. An so it is today …