Blog

New Social Media Scheduling Tools Category!

By Gina Milani

March 6, 2019

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We’ve just added a new category containing both paid AND free social media scheduling tools to the PRToolfinder database! A special thank you to Corina Manea for her article in the Talkwalker blog last year listing her 8 free social media management tool finds. To demonstrate just how fast things change, two tools are already …

New Tools in PRToolfinder’s Editorial Calendars & Journalist Networks Category

By Gina Milani

March 2, 2019

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A while back I ran across an article written by Katy Cowan called “20 free or affordable PR tools to help with your media relations.” Not all of her recommendations made it into the PRtoolfinder database, some companies are no longer in business, but it’s articles like these that help shine a light on tools …

Cision Acquires TrendKite

By Gina Milani

January 25, 2019

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. In an ever-evolving PR tools environment, Cision has announced that it has acquired Austin Texas-based, Digital PR platform provider TrendKite. The TrendKite technology leverages artificial intelligence and analytics to help brands understand the effect communications programs have on corporate reputation, website traffic, and business outcomes. Always a challenge for public relations is quantifying the …

How one Chinese Research Firm Segments the Global PR Tools Market

By Gina Milani

November 10, 2018

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The Digital Journal recently picked up a piece of news from QYResearch, a leading market research publisher and consulting company established in 2007 in Beijing, China. The release was announcing a new research report that caught my eye because there aren’t that many companies that research the global Public Relations Tools market, and I’m always …