Blog

Cision Acquires TrendKite

By Gina Milani

January 25, 2019

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. In an ever-evolving PR tools environment, Cision has announced that it has acquired Austin Texas-based, Digital PR platform provider TrendKite. The TrendKite technology leverages artificial intelligence and analytics to help brands understand the effect communications programs have on corporate reputation, website traffic, and business outcomes. Always a challenge for public relations is quantifying the …

How one Chinese Research Firm Segments the Global PR Tools Market

By Gina Milani

November 10, 2018

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The Digital Journal recently picked up a piece of news from QYResearch, a leading market research publisher and consulting company established in 2007 in Beijing, China. The release was announcing a new research report that caught my eye because there aren’t that many companies that research the global Public Relations Tools market, and I’m always …

TrendKite Merges with Union Metrics & Insightpool!

By Gina Milani

July 7, 2018

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TrendKite CEO Erik Huddleston has written an extensive blog on the genesis behind the decision for TrendKite to merge with these two companies which is well worth your time reading. Apparently, they’ve been spending the past few years redefining what PR and Communications solutions should look like as earned media digitally converges with paid, owned, …

BusinessWire News: Showcase press release performance with data-driven insights

By Gina Milani

June 17, 2018

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Business Wire has just announced an interesting new integration with TrendKite that produces a new Press Release Report eliminating the manual work of tallying up Google searches and researching readership. The new solution provides an easy way to showcase press release performance with data-driven insights and executive-facing reports that highlight earned media success. Business Wire’s …