Blog

Editorial Calendars

By Gina Milani

October 4, 2012

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Editorial Calendars, or EdCals, are the key to turning data in a media contact list into media exposure for your clients.  If all you need is information on who is writing what and their pitch deadlines, this category will help identify potential resources both paid and free.    EdCals also alert you as to when publications …

Blog Monitoring Tools (RSS-based Search Engines)

By Gina Milani

October 4, 2012

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There are many social media monitoring tools that include blogs.  Blog-specific monitoring tools may provide specific site ratings in terms of user views or time spent viewing, or rankings by selectable criteria such as traffic or links in from other locations, or may zero in on specific areas of interest.  Most searching tools now also …

Blog Creation Tools

By Gina Milani

October 4, 2012

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There are many types of blogs – from text to news to video and photo to specific project blogs. They range from the personal to entertainment, political, business, technology, you name it. Tools for creating blogs are equally varied.  Which tool is most appropriate depends on what features you need.  Factors to consider in selecting a …

Awards Programs

By Gina Milani

October 4, 2012

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A wide variety of tools (including the media suites) can assist in maintaining awards programs and finding client opportunities appropriate to a client’s markets or interests. Some are oriented more toward awards program organizers than marketing or PR users, and may range from help in organizing specific events to managing entire industry awards programs. The …