Business Wire and Agility PR Solutions Announce Strategic Partnership
Business Wire and Agility PR Solutions have announced a new strategic partnership to provide communications professionals with enhanced distribution, monitoring and media analytics capabilities. According to the press release, with the strategic partnership of Agility PR Solutions and Business Wire, customers can:
Identify Influencers: Search the Agility™ media database of almost 800,000 verified contacts in over 200 countries and create and save custom lists. Additional information, including how journalists like to be pitched and what they cover, will help Business Wire clients strategically target the press and follow up on news stories crossing the wire.
Amplify Messages: Augment Business Wire’s services with personalized outreach to key influencers, with Agility’s integrated email sending and engagement tracking tools. Quickly identify contacts for follow up by seeing who opened or clicked on emails.
Monitor Coverage: Business Wire’s new relationship with Agility PR Solutions provides a breadth of self-service and full service media monitoring capabilities. Track trending topics, customer sentiment, share of voice, competitors and social media activity.
Measure Impact: Clients can evaluate the success of communications efforts with integrated reporting capabilities and gain actionable insights into the effectiveness of their communication efforts with pre-made or custom reports.
You can read the entire press release here