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By Gina Milani

March 30, 2015

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I always feel terrible when a tool announces they’re shutting down and appreciate that we have a bit of insight thanks to independent writers into this interesting category of tools.  Apparently it was widely known that Goarticles was having problems before the January 2015 announcement.   Goarticles was one of most popular article directories, rank just …

Mashing up social media and media relations

By Tony Harrison

July 17, 2014

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There’s no disputing social media has transformed the way businesses communicate with customers. When used properly, it also can be a handy tool for nurturing relationships with journalists. Social media is designed to build relationships, but that rapport doesn’t just manifest itself out of thin air. It is far easier to connect with journalists online …

Article Marketing

By Gina Milani

October 4, 2012

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In article marketing, businesses produce articles bylined by qualified executives or staff members, and related to their particular industry. A primary style for the articles includes a bio box and byline (collectively known as the resource box) about the business. These articles are then distributed and published on the Internet or through traditional media outlets. …