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Branded content wave leads Cision to launch new content marketing suite

By Gina Milani

June 30, 2013

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Cision’s content marketing suite provides new channels to drive traffic to branded content, allowing its customers to uncover new fans and increase visibility via its Create, Amplify, and Analyze approach. For a full list of features and functionality, read the entire release here. And then, read their case study with Allianz Global Assistance of Richmond, …

Yahoo to Acquire Tumblr – Promises not to screw it up

By Gina Milani

May 30, 2013

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I love the candor of that press release headline. As it states, Yahoo is acquiring the popular blogging service Tumblr for $1.1 billion – the deal should close in the latter half of 2013. Founded by 26-year-old David Karp, Tumblr expanded rapidly to over 100 million users in a just six short years. According to …

Blog Creation Tools

By Gina Milani

October 4, 2012

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There are many types of blogs – from text to news to video and photo to specific project blogs. They range from the personal to entertainment, political, business, technology, you name it. Tools for creating blogs are equally varied.  Which tool is most appropriate depends on what features you need.  Factors to consider in selecting a …