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Navigating the blogosphere

By Gina Milani

September 3, 2016

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We all know engaging the blogosphere is a critical component of any communications / PR strategy. Without a web-based blogger strategy, a communications campaign will miss out on reaching key and reputable influencers. It can seem like an overwhelming task to identify and build relationships with bloggers in addition to the traditional media – there …

Sayonara Google Reader – 10 great Google Reader replacements

By Gina Milani

August 21, 2013

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Google reader has been around since early 2005 when Google engineer Chris Wetherell developed it and Google launched it on October 7, 2005 through Google Labs. Google Reader fast became a favorite platform for news and information and was beloved by many until July 1, 2013 when Google discontinued it. It’s demise caused great sadness …

Branded content wave leads Cision to launch new content marketing suite

By Gina Milani

June 30, 2013

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Cision’s content marketing suite provides new channels to drive traffic to branded content, allowing its customers to uncover new fans and increase visibility via its Create, Amplify, and Analyze approach. For a full list of features and functionality, read the entire release here. And then, read their case study with Allianz Global Assistance of Richmond, …

Blog Monitoring Tools (RSS-based Search Engines)

By Gina Milani

October 4, 2012

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There are many social media monitoring tools that include blogs.  Blog-specific monitoring tools may provide specific site ratings in terms of user views or time spent viewing, or rankings by selectable criteria such as traffic or links in from other locations, or may zero in on specific areas of interest.  Most searching tools now also …