PRToolfinder

Subscriber to our Newsletter

Email Address *
First Name 
Last Name 
Country 
Zip Code 
Type 
Captcha *
*Required Fields

New Media Monitoring/Research Tool Added: TrendKite

By Gina Milani

September 12, 2016

Total Views:

In this age of analytics, it matters when a product both monitors and analyzes. Perhaps we need to think about how we segment these tools. PR is starting to transition away from some of the legacy metrics we’ve been comfortable with – readership, ad equivalency, etc. – and transition PR into the modern age to …

2014 Official PR Salary & Bonus Report Now Available!

By Gina Milani

September 15, 2014

Total Views:

Whether you’re climbing the ladder at a PR agency, working on the client side and tasked with managing the agency relationship, or running your own small agency, you need to know what the field is charging (or paying.) Each year Dennis Spring, an executive for recruiting in PR & corporate communications, issues this handy Salary …

Market Research

By Gina Milani

October 4, 2012

Total Views:

Any organization offering a product or service needs to stay aware of its marketplace. Market research products and services help companies, and PR professionals, stay on top of competing products and services, market saturation levels, competitive pricing data, current and historical trends, new or fading niches. All can become key factors in setting marketing and …