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Cision Acquires TrendKite

By Gina Milani

January 25, 2019

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. In an ever-evolving PR tools environment, Cision has announced that it has acquired Austin Texas-based, Digital PR platform provider TrendKite. The TrendKite technology leverages artificial intelligence and analytics to help brands understand the effect communications programs have on corporate reputation, website traffic, and business outcomes. Always a challenge for public relations is quantifying the …

West Corporation to Acquire NASDAQ’s PR & Digital Media Businesses

By Gina Milani

January 30, 2018

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West Corporation and Nasdaq yesterday made a joint announcement that West will acquire Nasdaq’s PR & Digital Media Services for approximately $335 million. Public Relations Solutions and Digital Media Services consist of a comprehensive portfolio of communication tools, media intelligence and multimedia services for organizations across all industries. Nasdaq entered the PR ecosystem through a …

A New Player in Media Contact Databases: Meet Newsai.co!

By Gina Milani

July 12, 2017

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Today we’re adding a new tool to the Media Contact Database category! NewsAI.co is a list building and email distribution tool for PR professionals that can send out personalized pitches with less work. The tool debuted in February and the founders say the biggest problem they wanted to solve for PR pros was staying up …

What ever happened to Bulldog Reporter’s Beloved MediaPro?

By Gina Milani

July 18, 2016

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It has been hard to determine, but based on an email received recently leveraging the Bulldog and MediaPro brand, it appears it’s been re-released by Innodata and its subsidiary MediaMiser and folded in to a new acquisition called Agility. MediaMiser is a leading provider of media monitoring and analysis software and services. Agility is a …