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PressRush Media Contact Database: A Focus on Online Media Only

By Gina Milani

March 28, 2019

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Another media database? Yes but with a twist. The difference between PressRush and the other tools, according to their website, is that instead of trying to cater to every PR and marketing need under the sun, PressRush is laser-focused on online media outreach. It’s this focus which makes PressRush different. Their stated mission is to …

Cision Acquires TrendKite

By Gina Milani

January 25, 2019

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. In an ever-evolving PR tools environment, Cision has announced that it has acquired Austin Texas-based, Digital PR platform provider TrendKite. The TrendKite technology leverages artificial intelligence and analytics to help brands understand the effect communications programs have on corporate reputation, website traffic, and business outcomes. Always a challenge for public relations is quantifying the …

TrendKite Merges with Union Metrics & Insightpool!

By Gina Milani

July 7, 2018

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TrendKite CEO Erik Huddleston has written an extensive blog on the genesis behind the decision for TrendKite to merge with these two companies which is well worth your time reading. Apparently, they’ve been spending the past few years redefining what PR and Communications solutions should look like as earned media digitally converges with paid, owned, …

How PR gains at the beginning and back end of a campaign (TrendKite Webinar)

By Gina Milani

November 30, 2017

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Analytics are front and center in marketing and PR needs to understand how to use analytics to report on how traffic is driven by media mentions. That means we need to become more digital and there are tools that can help. A recent Trendkite webinar emphasized that 83% of consumers trust earned media more than …