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Navigating the blogosphere

By Gina Milani

September 3, 2016

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We all know engaging the blogosphere is a critical component of any communications / PR strategy. Without a web-based blogger strategy, a communications campaign will miss out on reaching key and reputable influencers. It can seem like an overwhelming task to identify and build relationships with bloggers in addition to the traditional media – there …

What ever happened to Bulldog Reporter’s Beloved MediaPro?

By Gina Milani

July 18, 2016

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It has been hard to determine, but based on an email received recently leveraging the Bulldog and MediaPro brand, it appears it’s been re-released by Innodata and its subsidiary MediaMiser and folded in to a new acquisition called Agility. MediaMiser is a leading provider of media monitoring and analysis software and services. Agility is a …

Cision continues buying spree – aquires Gorkana media database

By Gina Milani

October 24, 2014

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Hot off their big announcement at the PRSA Conference Cision is once again making news announcing that it has acquired its London-based rival, Gorkana Group. Gorkana’s flagship software is designed to help companies track the impact of media coverage on the success of their brands, particularly in the financial services sector. The Gorkana Media Database …

Marketwired – changing with the times

By Gina Milani

February 7, 2014

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At JungleBuzz, we love the history behind a tool’s evolution. We can remember when Marketwired, a global media distribution platform, was just Market Wire. Marketwired’s evolution to become one of the leading wire services in social communications is a testament to this common theme in our industry: change. A brief snap shot of this company’s …