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Affordable, Mobile Online Press Room Tool!

By Gina Milani

July 11, 2014

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We find new tools in the oddest places. My nephew Callan, a classically trained trombonist, is planning a cool variety show tour this summer with his trombone quartet Skinny Lips and the Sound Malfunction (SLSM.)  He asked me to help him with publicity and sent me the link to his website, online press kit, and …

Online Press Rooms

By Gina Milani

October 4, 2012

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Online press rooms are specialized distribution services for trade shows and net-oriented news and information.  Because they are digital and networked, news items or entire press kits for visiting journalists can be accessed and tracked. Access tracking tells you and your clients which editors have retrieved information, and journalists appreciate their ease of access to …