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How one Chinese Research Firm Segments the Global PR Tools Market

By Gina Milani

November 10, 2018

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The Digital Journal recently picked up a piece of news from QYResearch, a leading market research publisher and consulting company established in 2007 in Beijing, China. The release was announcing a new research report that caught my eye because there aren’t that many companies that research the global Public Relations Tools market, and I’m always …

BusinessWire News: Showcase press release performance with data-driven insights

By Gina Milani

June 17, 2018

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Business Wire has just announced an interesting new integration with TrendKite that produces a new Press Release Report eliminating the manual work of tallying up Google searches and researching readership. The new solution provides an easy way to showcase press release performance with data-driven insights and executive-facing reports that highlight earned media success. Business Wire’s …

There’s a cool new resource for creating Media Lists on demand

By Gina Milani

April 30, 2018

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UK-based Medialists.co and is worth checking out, and it was just added to the media contact database category of PRtoolfinder.com. The Medialists FAQ says they use sophisticated data science that operates on, traverses and scores millions of media sites allowing us them to access highly accurate info. Remarkably they say you can find info on …

How PR gains at the beginning and back end of a campaign (TrendKite Webinar)

By Gina Milani

November 30, 2017

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Analytics are front and center in marketing and PR needs to understand how to use analytics to report on how traffic is driven by media mentions. That means we need to become more digital and there are tools that can help. A recent Trendkite webinar emphasized that 83% of consumers trust earned media more than …