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Media Suites

By Gina Milani

July 6, 2012

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Media Suites are broad solutions that integrate multiple tools and provide 24/7 access to PR information and communication channels. They may use a single large application or an integrated set of smaller applications.  These suites simplify gathering or distributing strategic information while managing public perceptions and the reputation of a client, organization, executive, prominent person, …

Media Monitoring & Measurement

By Gina Milani

June 10, 2012

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Companies and marketing/PR operatives need to know both the direct results of their own efforts and what others are saying about a client and its market.  Media is now split into well understood segments: traditional print and broadcast outlets, and Web-enabled outlets like blogs and the various social networks. Different products and services focus on …

A new discovery – Back of the House

By Gina Milani

June 1, 2012

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If you’ve looked at our “about” page, you’ll be familiar with the big idea for a PR Service Bureau. Recently, I sat in on a virtual event called International Freelancers Day. The event was put on by the International Freelancers Academy – a group I was not aware of. One of the sponsors was a …

Newswires

By Gina Milani

May 4, 2012

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The backbone of traditional PR, press release distribution services like PR Newswire, Marketwire and BusnessWire remain a staple for “getting the word out” to media of interest, even given the explosion in social media. The larger services provide focused channels for specific interest sectors such as technology or consumer goods. These services have also moved …