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For Blogs Only – New Category Featuring Blogger Contact and Engagement Tools

By Gina Milani

July 22, 2014

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Social media tools, like Google +, Facebook, Twitter, Pintrest, etc., may be the cool kids on the block playing a front and center role in your PR strategy. Identifying ways to engage the blogosphere should not be neglected – especially if you’re trying to reach a targeted readership interested in a specific subject. Blogs focused on …

Mashing up social media and media relations

By Tony Harrison

July 17, 2014

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There’s no disputing social media has transformed the way businesses communicate with customers. When used properly, it also can be a handy tool for nurturing relationships with journalists. Social media is designed to build relationships, but that rapport doesn’t just manifest itself out of thin air. It is far easier to connect with journalists online …

All this talk about community…

By Gina Milani

April 25, 2014

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In the last year or so, there has been a fair amount of talk among PR professionals about “community.” How to build community? Identify community? Define community? Find community? Building community around a product, brand, issue, vision, etc. is now an essential component of any communications and PR strategy. AND, there are so many tools …