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Cision continues buying spree – aquires Gorkana media database

By Gina Milani

October 24, 2014

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Hot off their big announcement at the PRSA Conference Cision is once again making news announcing that it has acquired its London-based rival, Gorkana Group. Gorkana’s flagship software is designed to help companies track the impact of media coverage on the success of their brands, particularly in the financial services sector. The Gorkana Media Database …

New Additions under Media Monitoring

By Gina Milani

August 21, 2014

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Keeping the database current is a never-ending process – we are consistently making updates. The JungleBuzz blog is your primary source to follow the changes we’ve made. Here’s what’s new in the Media Monitoring Category. Metro Monitor:  a comprehensive, cost effective, and easy to use media analysis service, which combines TV, radio, online news, and …

Mashing up social media and media relations

By Tony Harrison

July 17, 2014

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There’s no disputing social media has transformed the way businesses communicate with customers. When used properly, it also can be a handy tool for nurturing relationships with journalists. Social media is designed to build relationships, but that rapport doesn’t just manifest itself out of thin air. It is far easier to connect with journalists online …