Cision Acquires TrendKite
In an ever-evolving PR tools environment, Cision has announced that it has acquired Austin Texas-based, Digital PR platform provider TrendKite. The TrendKite technology leverages artificial intelligence and analytics to help brands understand the effect communications programs have on corporate reputation, website traffic, and business outcomes.
Always a challenge for public relations is quantifying the true value of their efforts. TrendKite was leading the way in helping communicators, and PR pro’s, to quantify the business value of their PR and marketing campaigns. According to their press release, “…the addition of TrendKite extends Cision’s vision for Earned Media Management – the unification of technology, data, measurement, and analysis to modernize the comms function from an expense into a business driver.”
In the short-term, TrendKite’s Digital PR platform will continue to be offered as a stand-alone application but will eventually become part of the Cision Communications Cloud product offering. More specifics can be found in Cision’s press release.