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Marketwired – changing with the times

By Gina Milani

February 7, 2014

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At JungleBuzz, we love the history behind a tool’s evolution. We can remember when Marketwired, a global media distribution platform, was just Market Wire. Marketwired’s evolution to become one of the leading wire services in social communications is a testament to this common theme in our industry: change.

A brief snap shot of this company’s history: Marketwire, originally called Internet Wire, was founded as a traditional wire service by Michael Terpin and Michael Shuler in the early 90’s. The company became Market Wire in 2003 when it partnered with NASDAQ to grow its operations. The company then became Marketwired in 2006 when it was acquired by the Canadian-based news distribution company called CCNMatthews. The wire service strategically expanded into the social media in the 2000’s. It acquired the social monitoring and analytics service, Sysomos, so clients can now monitor and analyze their social presence on sites like Facebook and Twitter.

Marketwired announced their partnership with Tumblr to enhance their clients’ ability to track a broader scope of social media platforms.

Of particular interest to the JungleBuzz community, Marketwired offers a “small business” module specifically designed for PR pros trying to maximize our most precious resources: time and budget.

 

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