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A New Player in Media Contact Databases: Meet Newsai.co!

By Gina Milani

July 12, 2017

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Today we’re adding a new tool to the Media Contact Database category! NewsAI.co is a list building and email distribution tool for PR professionals that can send out personalized pitches with less work. The tool debuted in February and the founders say the biggest problem they wanted to solve for PR pros was staying up to date with all of your contacts on your media list. The second was being able to send out personal pitches to reporters.

In a recent blog post one of the founders wrote something we can all relate to:
“Managing Media lists in Excel format is “unwieldy and burdensome,” and over time they decrease in value unless they are maintained and kept up to date. They are easy to organize at the beginning, but hard to maintain over time as your contact lists grow. Excel doesn’t have a lot of features that are built around the PR workflow. It has a bunch of features for financial modeling, but not for integrations with social media, or to mark the contact in the list when their email bounces.”

So, they set out to build a tool to manage media lists and contacts – their service updates the media list for you. They keep their lists up to date by using social data, linked-in, Instagram, twitter to find the other profile info. Twitter bios & tweets inform them about job changes. This is automated and if one changes then it flags it and tries to find their new email.

Another big timesaver is being able to see what your all your contacts are posting on social media and in their blog posts, on a single platform, so you can stay up to date with their work.  At the moment, you have to bring your own list and they’ll keep it updated after that. They anticipate launching a media database to build lists by end of 2017. You can add contacts after you upload your original list and if any fields are blank, like social, if it’s in their database it will auto populate social and other profiles info.
You can check out more features and pricing by checking out their listing in www.prtoolfinder.com!

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