Carma International, Inc.

Description

CARMA was the first to commercialize media content analysis in the United States. Founded in 1984 by Albert J. Barr, CARMA International pioneered media content analysis in the United States and is recognized worldwide as a leader in the field. CARMA has worked with hundreds of clients, spanning every sector of business. Using expert research teams, we provide customized analysis that captures the nuances of all forms of media coverage – tone, bias, sarcasm, context – that fully automated computer-based systems often miss. Combining human-based research expertise with innovative technology, CARMA’s traditional and social media measurement programs enable our clients to evaluate overall media image, brand recognition, message penetration, competitive positioning, areas of strength and weakness, and much more. Our data, coupled with insightful analysis, provides the framework for the development of strategically sound and effective communications strategy.

Features

Using expert research teams, we provide customized analysis that captures the nuances of all forms of media coverage – tone, bias, sarcasm, context – that fully automated computer-based systems often miss. Combining human-based research expertise with innovative technology, CARMA’s traditional and social media measurement programs enable our clients to evaluate overall media image, brand recognition, message penetration, competitive positioning, areas of strength and weakness, and much more. Our data, coupled with insightful analysis, provides the framework for the development of strategically sound and effective communications strategy.

Notes

Global locations and a commitment to foreign language analysis accuracy.

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