ExactTarget (Salesforce)


ExactTarget was acquired by Salesforce and has been fully integrated into their marketingcloud email marketing offering, which is what it was when it was “ExactTarget.” Salesforce Marketingcloud is designed to align the best marketing solutions to your strategy to engage customers with personalized messages at the right time, and on the right channel and these channels are too numerous to mention here. Also see their enterprise marketing automation product Perdot which presently is found under a separate URL.


Features: A popular feature of ExactTarget is the system’s ability to target communications over multiple channels. Most marketing automation tools focus on email, but ExactTarget goes beyond that and lets you target mobile app notifications as well. Many consider Exact Target the B2C offering with Pardot being the B2B offering.


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