Hootsuite is a cohesive social media management platform where you can manage and monitor Twitter, Facebook, LinkedIn and Google+ activity for several different accounts. This is a popularly used PR tool, which gives you the ability to save relevant searches and hashtags, and view them all as a stream within the Hootsuite dashboard – so you won’t miss out on the conversations and news stories that are relevant to your industry.
With Hootesuite you can monitor emerging trends through the conversation mapping tool to visualize and compare trending keywords and phrases over time. The monitoring tool also allows you to see the conversations relevant to you as they unfold, and geolocate you search by monitoring conversations across the globe or within your neighborhood. This allows you to know where your audience is the social media space.