HubSpot coined the term “inbound marketing” and began life in the MediaLab at MIT in Cambridge, Massachusetts. HubSpot can be confusing because it offers a variety of tools one of which is marketing automation and so is listed in this content marketing category. Hubspot encourages you to turn your website into a magnet. Create content, optimize it for search engines and share it on social media. Then engage your prospects with landing pages, calls to action, personalized email and a personalized website. That's inbound marketing. Pricing strategy for this technology solution has come down considerably making it affordable for the small business user at starts at $200/mo with a $600 on boarding fee.
Pro version is $800 and Enterprise is $2400/month