Marketo was one of the first true marketing automation tools. Many technologies originally known as digital marketing or email marketing tools now call themselves marketing automation tools so understand that there is a difference. Marketing as a result is one of the mature tools, with a full suite of features and price points to help companies start automating and scale easily with many useful integrations that can be found in their LaunchPoint marketplace. If you’re not going to use the advanced functionality of the system, you can get similar results with one of the less expensive tools. As above, if you want to start with the basics and anticipate steady growth over time, it could be a good idea to start with a tool like Marketo so that you don’t have to migrate all your data and campaigns down the line. Also very impressive is Marketo’s extensive knowledge base which everyone will find useful.
Pricing is primarily based on the number of contacts in your marketing database, not the number of emails you send.