Spike is a premium service that helps you keep on top of the latest trends and stories. The service tracks social network activity around millions of stories daily, giving newsrooms, marketers, and PR professionals real-time view of what’s engaging a billion people. It is an investment (a little pricey), but many PR pros find the service incredibly useful for staying up to date with what’s happening in your client’s niche, and discovering opportunities before anyone else does.
Spike tracks how stories are spreading on Facebook and Twitter to discover the content that is gaining social velocity – how quickly it’s accumulating shares, likes, comments and tweets. Spike tags and categorizes social content you care about based on where it’s from, who wrote it, and what it’s about, so our users can see trends in very specific niches. The tools provides live story metadata in JSON format for our topic, category and time filters.
Spike Access starts at $299 per month for up to three users. It is designed for bloggers and smaller PR firms. Spike Team is $599 per month which all up to nine different users, and is designed for newsrooms and mid-size PR firms. Spike also offers unlimited access through its Enterprise service for large PR organizations, publishers and brand marketers. Contact a Spike sales representative for customized Enterprise pricing.