Pardot (A Salesforce company)

Description

If you’re wondering what the difference is between ExactTarget and Pardot (both acquired by Salesforce), the former is meant for B2C companies while the latter is designed for B2B companies.

Features

Standard Edition Features include:
• Email Marketing
• In-depth Prospect Tracking
• Lead Nurturing
• Lead Scoring & Grading
• ROI Reporting
• Forms & Landing Pages
• Standard CRM Integration

Cost

Standard: $1000/mo Pro: $2000/mo Ultimate: $3000/mo

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