SharpSpring (PR Agencies as Partners)

Description

SharpSpring began with the goal of bringing marketing analytics and automation tools to small and medium businesses on an affordable and easy-to-use SaaS platform. They have a focus on PR agencies specifically which allows the traditional storytellers to break in to the fast-growing marketplace of content marketing/marketing automation for their clients effectively allowing them tell their stories direct to consumer/prospect if you will. Built for small-medium business agencies can white label the technology with your own branding and provide valuable inbound marketing services to your existing clients. If you’re a consultant or small agency it’s worth a look.

Features

SharpSpring understands that people build and manage websites many different ways so they’re agnostic and you can build them anyway you want. If you’re using Wordpress CMS or Joomla, etc. you can integrate very easily. They do have a form builder built-in and a CRM system as well which is useful. ZoomInfo is a data partner providing provides reverse lookup info.
Their email system is a lot like an email chimp or Constant Contact and you can migrate the emails you built in the past, you can have all of the reporting info an automate future communications (for everyone who clicked link A, send them to workflow A – for those that clicked B, go to B, for those who didn’t do anything do X. So automation is important. SharpSpring also provides a media center built in so you can see when people are opening your case studies, or white papers, or whatever.
They are an Adwords API partner so you can get all the same data you can get with Google adwords but you can – you don’t create or buy your adwords in Shaprspring you track it in Sharpspring along with all the other campaigns you’re running.

Cost

$500/mo – you get the whole system to use for your agency plus 5 client accounts you can resell & price on your own. Sharpspring provides an onboarding specialist – customization, migrating, strategizing, testing, etc. after than you’ll move to a dedicated account manager, someone you can always call with questions. There is a 1X onboarding fee of $1800, no annual contract.

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