Technorati is a well-established search engine for blogs – a great PR tool when doing blogger outreach for clients. The tool measures a site's standing and influence in the blogosphere based on a site’s linking behavior, categorization and other associated data over a short, finite period of time. Technorati also provides services to blog and social media sites, and connects them with advertisers who want to join the conversation. The tool's online properties introduce blog content to millions of consumers.
Technorati indexes millions of blog posts in real time and surfaces them in seconds. The site has become the definitive source for the top stories, opinions, photos and videos emerging across news, entertainment, technology, lifestyle, sports, politics and business. Technorati tracks not only the authority and influence of blogs, but also the most comprehensive and current index of who and what is most popular in the blogosphere. Technorati now publishes high quality, fully edited, original content daily on a wide range of topics, written by hundreds of member writers. While some argue the tools is a little outdated, it still can be useful for finding appropriate blogs and bloggers than may be interesting in covering your content.