From the very beginning, we have been driven by a simple idea: The more people are able to participate in the decisions made by the institutions that serve them, the better those decisions will be. At the heart of our company is a global online community, where millions of people and thousands of political, cultural and commercial organizations engage in a continuous conversation about their beliefs, behaviors and brands. The suite of proprietary data products includes: BrandIndex, the daily brand perception tracker; YouGov Omnibus, the fastest, most cost effective way to obtain answers from both national and selected samples; Pulse, that tracks actual online consumer behavior across laptops, smartphones and tablets; and YouGov Profiles, a new tool for media planning, segmentation and forecasting.


We publish a number of syndicated reports, such as the annual Global Survey of Wealth &Affluence, which provide comprehensive market intelligence on a range of industry sectors. Our custom research specialists also conduct a full spectrum of quantitative and qualitative research tailored to meet our clients’ specific needs


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