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How PR gains at the beginning and back end of a campaign (TrendKite Webinar)

By Gina Milani

November 30, 2017

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Analytics are front and center in marketing and PR needs to understand how to use analytics to report on how traffic is driven by media mentions. That means we need to become more digital and there are tools that can help. A recent Trendkite webinar emphasized that 83% of consumers trust earned media more than … Continue reading “How PR gains at the beginning and back end of a campaign (TrendKite Webinar)”

A New Player in Media Contact Databases: Meet Newsai.co!

By Gina Milani

July 12, 2017

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Today we’re adding a new tool to the Media Contact Database category! NewsAI.co is a list building and email distribution tool for PR professionals that can send out personalized pitches with less work. The tool debuted in February and the founders say the biggest problem they wanted to solve for PR pros was staying up … Continue reading “A New Player in Media Contact Databases: Meet Newsai.co!”

Introducing Woopitch — a different kind of media contacts database!

By Gina Milani

April 10, 2017

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Any Media Database will find a Technology Correspondent but can yours find Fintech Journalists in the UK, Wearables Bloggers in Europe or Plus Size Fashion Editors in the US? Woopitch takes PR to the next level finding the real niche Journalist in any subject, globally, for an entirely new level of fine targeting. Woopitch makes … Continue reading “Introducing Woopitch — a different kind of media contacts database!”

Cision’s Going Public!

By Gina Milani

March 21, 2017

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We last reported on Cision in October when they announced the new Cision Communications Cloud. Yesterday they announced that they are preparing to make Cision a public company. The public offering is expected to foster increased investment in Cision’s core business that the company will utilize to enhance the value customers derive from their products, … Continue reading “Cision’s Going Public!”