Analytics are front and center in marketing and PR needs to understand how to use analytics to report on how traffic is driven by media mentions. That means we need to become more digital and there are tools that can help. A recent Trendkite webinar emphasized that 83% of consumers trust earned media more than …
How PR gains at the beginning and back end of a campaign (TrendKite Webinar)
A New Player in Media Contact Databases: Meet Newsai.co!
Today we’re adding a new tool to the Media Contact Database category! NewsAI.co is a list building and email distribution tool for PR professionals that can send out personalized pitches with less work. The tool debuted in February and the founders say the biggest problem they wanted to solve for PR pros was staying up …
Introducing Woopitch — a different kind of media contacts database!
Any Media Database will find a Technology Correspondent but can yours find Fintech Journalists in the UK, Wearables Bloggers in Europe or Plus Size Fashion Editors in the US? Woopitch takes PR to the next level finding the real niche Journalist in any subject, globally, for an entirely new level of fine targeting. Woopitch makes …
Cision’s Going Public!
We last reported on Cision in October when they announced the new Cision Communications Cloud. Yesterday they announced that they are preparing to make Cision a public company. The public offering is expected to foster increased investment in Cision’s core business that the company will utilize to enhance the value customers derive from their products, …