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Muck Rack joins Media Databases and Media Monitoring Tools

By Gina Milani

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I was surprised to discover that Muck Rack had never been added to the PRtoolfinder database as I’ve been aware of it for many years.  It originally started as a media database of what journalists were sharing on twitter and has transitioned to include important features of a CRM (customer relationship management) system that also … Continue reading “Muck Rack joins Media Databases and Media Monitoring Tools”

You’ve been Notified! There’s a new Media Suite in Town all the way from Sweden!

By Gina Milani

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At PRSA’s International Conference in San Diego this year I saw a demo of a super cool new tool called Notified.  If I had not made a demo appointment in advance, I surely would have been drawn in by their adorable Narwhal giveaway.  Notified was founded in 2010 and quickly became a disruptor in Sweden … Continue reading “You’ve been Notified! There’s a new Media Suite in Town all the way from Sweden!”