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Article Marketing

By Gina Milani

October 4, 2012

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In article marketing, businesses produce articles bylined by qualified executives or staff members, and related to their particular industry. A primary style for the articles includes a bio box and byline (collectively known as the resource box) about the business. These articles are then distributed and published on the Internet or through traditional media outlets. Each signed article contains references and contact information for the author. Well-written articles are released for free distribution with the potential of increasing search rankings as well as the author’s credibility as an authority within the market. Articles can also attract new clients.  Most article marketing resources are free.

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