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Author: Marcus Lansky

A Resource Guide for Founding a Business in Your City

Guest Blog by Marcus Lanskey You don’t have to go to a major metropolis like New York or Los Angeles to become a successful business owner. You can envision yourself founding a business in Your city and create a startup in your own hometown—no move needed. The key to success.. Continue reading

Bootstrap Your Way to Success: 8 Creative Strategies for Launching a Business on a Shoestring Budget

Guest Blog by Marcus Lansky, CEO of Abilitator Launching a Business can be an exciting and rewarding endeavor, but it can also be challenging when you have little-to-no startup capital. Fortunately, there are several strategies you can employ to get your business off the ground without breaking the bank. In.. Continue reading

From Stage Fright to Spotlight: Why Public Speaking Matters for Entrepreneurs

Guest Blog by Marcus Lansky, CEO Abilitator Effective public speaking opens doors, is a game-changer for small business owners, and offers benefits that extend far beyond the podium. Whether pitching to investors, networking with peers, or addressing a team, strong communication skills can build trust, convey your vision, and establish.. Continue reading

Guest Blog: Fundamental Marketing Tips for Senior Entrepreneurs

    Marcus Lansky, CEO Abilitator Marketing Tips for Senior Entrepreneurs are always useful, Bo matter what type of business you’re running, marketing is critical to your long-term success. You can have the best product or service around, but unless people know about it, you will be hard-pressed to sustain.. Continue reading

Guest Blog: Pioneering Sustainability: Crafting a Green Business and Marketing Strategy

Photo by Freepik In an era marked by increasing environmental awareness and a growing commitment to sustainability, entrepreneurs are challenged not only to thrive in the business world but also to do so while minimizing their ecological footprint. Building a “green” business and marketing strategy has become a paramount objective.. Continue reading

How To Win Devoted Customers When Consumers Are Busier Than Ever

Guest Blog: Marcus Lansky, Abilitator In a digital landscape overflowing with choices, consumers often struggle to clearly differentiate one brand from another. For small businesses, the quest is to stand out and create enduring bonds with their target audience. While challenging, this journey is far from insurmountable. Below, we’ll cover.. Continue reading

Master DIY Marketing with This Comprehensive Guide for Small Business Owners

Photo Credit: Pexels Guest Blog: Marcus Lansky, CEO Abilitator As a small business owner, taking the reins of your own marketing (DIY Marketing) is not just empowering—it’s essential. In today’s fiercely competitive market, standing out is more crucial than ever, but it can be challenging to do so even with.. Continue reading

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