A practical PR tools database. New tools added regularly.
A practical PR tools database. New tools added regularly.
Catch Me Up: Part 1: From Billboards to Bots: Marketing’s Wild Evolution Part 2: The Dawn of Computing—the 1950s Part 3: The 1960’s (and 70’s): Women flex their marketing muscles Part 4: 1980–Y2K: Marketing’s Big Bang Part 5: 2000-2010 – the Year the DOT-COM Bubble Burst By 2010, the.. Continue reading
Volume 3, Issue 8 August 2026 The Discovery Platform for today’s PR Tech Ecosystem History of Marketing & PR (Short Version) Summer, Vacation & a Little Marketing History August is traditionally vacation month, and even I got the memo! I decided to escape to Palm Springs […]
.. Continue readingCatch Me Up: Part 1: From Billboards to Bots: Marketing’s Wild Evolution Part 2: The Dawn of Computing—the 1950s Part 3: The 1960’s (and 70’s): Women flex their marketing muscles Part 4: 1980–Y2K: Marketing’s Big Bang Y2K The new millennium was marked by the emergence of a group of.. Continue reading
Catch me up? Part 1: From Billboards to Bots: Marketing’s Wild Evolution Part 2: The Dawn of Computing—the 1950s Part 3: The 1960’s (and 70’s): Women flex their marketing muscles The 1980’s were jam packed with marketing advances and excitement. Bar code scanners were introduced, and retailers began to collect.. Continue reading
ICYMI… Part 1: From Billboards to Bots: Marketing’s Wild Evolution Part 2: The Dawn of Computing—the 1950s The 1960’s (and 70’s): Women flex their marketing muscles Where the 1950’s explored demographics, the 1960s saw marketers turn to “psychographics”—the study of how personality, values, attitudes, interests, and lifestyles come together to.. Continue reading
Welcome back! If you missed part 1 of this fun filled journey into the history of marketing you can read it here. The Dawn of Computing—the 1950s The 1950s saw the systematization of telemarketing, and while this marketing tool still persists, it is much despised. On the other hand, a.. Continue reading
Volume 3, Issue 7 July 2026 The industry’s only tool database 100% focused on Public Relations Tools School’s Out for Summer! This week we wrapped up our final week of Spring/Summer PR Tool School with an exploration of Media Contact Databases. With 30 categories of tools […]
.. Continue readingI’ve always been a bit of a history buff—which probably explains why I’ve become such a PR tool geek. Watching the evolution of public relations and marketing technology over the past decade has been fascinating. As we wrapped up our second Tool School (third if you count our original Summer.. Continue reading
Earlier this week in our Tool School Week 8 Deep Dive, we explored how media contact databases have evolved from shelves lined with printed directories to today’s AI-powered relationship intelligence platforms. If you missed it, you can read the Deep Dive here. One of the biggest takeaways was that while.. Continue reading
Last week, we looked back at the remarkable evolution of media contact databases—from the days of printed directories and agency libraries to today’s searchable online platforms powered by artificial intelligence. Along the way, one thing became clear: while the technology has changed dramatically, successful media relations has never been about.. Continue reading
Be the first to know about new PR tools and exclusive membership offers by signing up for our quarterly PRToolFinder OBSERVER Newsletter. Stay current, subscribe today!
