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From PodPitch to Magic Pitch: A New Twist on AI Powered PR Outreach

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I first added PodPitch to PRToolFinder in 2024; it was truly a ground breaking innovation and quickly became a popular tool. In that post I write, “It’s worth noting that PodPitch is currently the only PR tool for podcasts in the world that allows PR professionals to type in a.. Continue reading

New PRTech: Reportable – Now in Newswires & Press Release Distribution Category

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New PRTech in the PRToolFinder Ecosystem – (Before we dive in, I want to make sure you know that Reportable also has Media Intelligence offering, but in this post, we’re only covering the Reportable News Release.) Reportable and the Changing Role of the Press Release — The press release is.. Continue reading

History of Marketing Part 8: 2021–2026 From Algorithms to AI

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Catch Me Up: Part 1: From Billboards to Bots: Marketing’s Wild Evolution Part 2: The Dawn of Computing—the 1950s Part 3: The 1960’s (and 70’s): Women flex their marketing muscles Part 4: 1980–Y2K: Marketing’s Big Bang Part 5: 2000-2010 – the Year the DOT-COM Bubble Burst Part 6: 2010–2015: Marketing.. Continue reading

How Small Businesses Can Bounce Back Stronger After Tough Times

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Image via Magnific   For local shop owners, solo operators, and family-run teams, small business recovery can feel like carrying yesterday’s losses while trying to reopen the doors today. Financial hardship doesn’t just drain cash; it drains focus, confidence, and the energy needed to make clear calls. Add business reopening.. Continue reading

History of Marketing-Part 7: 2016–2020: The Algorithm Takes the Wheel

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Catch Me Up: Part 1: From Billboards to Bots: Marketing’s Wild Evolution Part 2: The Dawn of Computing—the 1950s Part 3: The 1960’s (and 70’s): Women flex their marketing muscles Part 4: 1980–Y2K: Marketing’s Big Bang Part 5: 2000-2010 – the Year the DOT-COM Bubble Burst Part 6: 2010–2015: Marketing.. Continue reading

History of Marketing-Part 6: Marketing Goes Mobile (2010-2015)

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Catch Me Up: Part 1: From Billboards to Bots: Marketing’s Wild Evolution Part 2: The Dawn of Computing—the 1950s Part 3: The 1960’s (and 70’s): Women flex their marketing muscles Part 4: 1980–Y2K: Marketing’s Big Bang Part 5: 2000-2010 – the Year the DOT-COM Bubble Burst   By 2010, the.. Continue reading

August 2026 “Observer” Newsletter

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Volume 3, Issue 8 August 2026 The Discovery Platform for today’s PR Tech Ecosystem History of Marketing & PR (Short Version) Summer, Vacation & a Little Marketing History August is traditionally vacation month, and even I got the memo! I decided to escape to Palm Springs […]

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Part 5: 2000-2010 – the Year the DOT-COM Bubble Burst

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Catch Me Up:   Part 1: From Billboards to Bots: Marketing’s Wild Evolution Part 2: The Dawn of Computing—the 1950s Part 3: The 1960’s (and 70’s): Women flex their marketing muscles Part 4: 1980–Y2K: Marketing’s Big Bang Y2K The new millennium was marked by the emergence of a group of.. Continue reading

Part 4: 1980–Y2K: Marketing’s Big Bang

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Catch me up? Part 1: From Billboards to Bots: Marketing’s Wild Evolution Part 2: The Dawn of Computing—the 1950s Part 3: The 1960’s (and 70’s): Women flex their marketing muscles The 1980’s were jam packed with marketing advances and excitement. Bar code scanners were introduced, and retailers began to collect.. Continue reading

Part 3 – Marketing’s Wild Evolution (A History of Marketing, Short Version)

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ICYMI… Part 1: From Billboards to Bots: Marketing’s Wild Evolution Part 2: The Dawn of Computing—the 1950s The 1960’s (and 70’s): Women flex their marketing muscles Where the 1950’s explored demographics, the 1960s saw marketers turn to “psychographics”—the study of how personality, values, attitudes, interests, and lifestyles come together to.. Continue reading

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