A practical PR tools database. New tools added regularly.
A practical PR tools database. New tools added regularly.
This week’s Tool School has been fun to work on since I love research and writing. PR has always been about words. The pitch. The press release. The statement. The strategy behind all of it. But here’s what’s changed: We’re now expected to produce more content, faster, across more channels.. Continue reading
Ever wondered how to create impactful visuals for your pitch or social? In our last post, we talked about how PR professionals are now expected to create polished visuals — often without a designer, and how new easy-to-use tools are stepping in to help fill that gap. If that post.. Continue reading
PR professionals aren’t just storytellers anymore; we’re expected to produce the high impact visuals that bring those stories to life. In fact, learning how PR pros create high-impact graphics is becoming an essential part of the job. That’s kind of a tall order and a bit more than we’ve had.. Continue reading
Measurement has always been the uncomfortable conversation in PR. For decades the industry has wrestled with how to demonstrate value in terms that go beyond clip counts and advertising value equivalents. Progress has been made. Attribution modelling has improved. The connection between earned media and pipeline outcomes is better understood.. Continue reading
In a previous post we covered how to get clients included in AI Citations. Today we’re building on that topic. When an AI system generates an answer and decides whose voice to include, it is making a credibility judgement. Understanding what makes a source credible to AI is not an.. Continue reading
Volume 3, Issue 4 April 2026 The industry’s only tool database 100% focused on Public Relations Tools Mark your Calendar! Another Tool School Starts May 11! What’s New in PRToolFinder? New Category: AI Search AI Search Tools are platforms designed to help brands and PR professionals […]
.. Continue readingThe craft of pitching has not died. But the environment it operates in has changed enough that approaches built five years ago are producing noticeably weaker results today. Understanding how to pitch journalists in 2026 means understanding what has shifted in newsrooms, how journalists are using AI tools to manage.. Continue reading
There is a moment that is becoming increasingly common in PR conversations. A client asks why a competitor keeps appearing in AI-generated summaries of their industry. The PR team has no immediate answer because nobody briefed them that this was now part of the job. They were doing solid traditional.. Continue reading
We recently wrote a blog about PR measurement but wanted to call your attention to another smart breakdown from MediaBistro. The article makes one thing clear: PR can no longer rely on impressions and clip counts to justify its value. As procurement teams and CFOs increasingly evaluate PR alongside paid.. Continue reading
For decades, PR success has been measured by one thing: earned media coverage. But that’s no longer the full picture. Today, when someone asks ChatGPT, Google Gemini, or Perplexity AI a question, they’re not scrolling through search results—they’re receiving a single synthesized answer. And that answer is now one of.. Continue reading
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