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Press Hook: A Media Contact Database Where Journalists Are Looking for the Products

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Not every PR campaign starts with a journalist list and a cold pitch. For consumer brands, sometimes it makes more sense to put the right products and information in front of journalists who are already looking for them. I’ve been adding a lot of media contact databases to PRToolFinder, and.. Continue reading

How to Boost Your Small Business Website Growth and Security in Tough Times

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Photo via Pexels Guest Blog: Alexandra Teeter Local and online small business owners often feel the squeeze first: tighter budgets, slower buying decisions, and digital marketing for SMBs delivering less predictable returns. At the same time, customers expect a fast, trustworthy experience, and frustration online turns into lost revenue and.. Continue reading

September 2026 “Observer” Newsletter

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Volume 3, Issue 9 September 2026 The Discovery Platform for today’s PR Tech Ecosystem Welcome to Fall! Well, summer is officially over, and so is our current run of Just for Fun Fridays. The finish line for our From Billboards to Bots: Marketing’s Wild Evolution […]

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From PodPitch to Magic Pitch: A New Twist on AI Powered PR Outreach

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I first added PodPitch to PRToolFinder in 2024; it was truly a ground breaking innovation and quickly became a popular tool. In that post I write, “It’s worth noting that PodPitch is currently the only PR tool for podcasts in the world that allows PR professionals to type in a.. Continue reading

New PRTech: Reportable – Now in Newswires & Press Release Distribution Category

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New PRTech in the PRToolFinder Ecosystem – (Before we dive in, I want to make sure you know that Reportable also has Media Intelligence offering, but in this post, we’re only covering the Reportable News Release.) Reportable and the Changing Role of the Press Release — The press release is.. Continue reading

History of Marketing Part 8: 2021–2026 From Algorithms to AI

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Catch Me Up: Part 1: From Billboards to Bots: Marketing’s Wild Evolution Part 2: The Dawn of Computing—the 1950s Part 3: The 1960’s (and 70’s): Women flex their marketing muscles Part 4: 1980–Y2K: Marketing’s Big Bang Part 5: 2000-2010 – the Year the DOT-COM Bubble Burst Part 6: 2010–2015: Marketing.. Continue reading

How Small Businesses Can Bounce Back Stronger After Tough Times

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Image via Magnific   For local shop owners, solo operators, and family-run teams, small business recovery can feel like carrying yesterday’s losses while trying to reopen the doors today. Financial hardship doesn’t just drain cash; it drains focus, confidence, and the energy needed to make clear calls. Add business reopening.. Continue reading

History of Marketing-Part 7: 2016–2020: The Algorithm Takes the Wheel

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Catch Me Up: Part 1: From Billboards to Bots: Marketing’s Wild Evolution Part 2: The Dawn of Computing—the 1950s Part 3: The 1960’s (and 70’s): Women flex their marketing muscles Part 4: 1980–Y2K: Marketing’s Big Bang Part 5: 2000-2010 – the Year the DOT-COM Bubble Burst Part 6: 2010–2015: Marketing.. Continue reading

History of Marketing-Part 6: Marketing Goes Mobile (2010-2015)

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Catch Me Up: Part 1: From Billboards to Bots: Marketing’s Wild Evolution Part 2: The Dawn of Computing—the 1950s Part 3: The 1960’s (and 70’s): Women flex their marketing muscles Part 4: 1980–Y2K: Marketing’s Big Bang Part 5: 2000-2010 – the Year the DOT-COM Bubble Burst   By 2010, the.. Continue reading

August 2026 “Observer” Newsletter

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Volume 3, Issue 8 August 2026 The Discovery Platform for today’s PR Tech Ecosystem History of Marketing & PR (Short Version) Summer, Vacation & a Little Marketing History August is traditionally vacation month, and even I got the memo! I decided to escape to Palm Springs […]

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