A practical PR tools database. New tools added regularly.
A practical PR tools database. New tools added regularly.
ICYMI… Part 1: From Billboards to Bots: Marketing’s Wild Evolution Part 2: The Dawn of Computing—the 1950s The 1960’s (and 70’s): Women flex their marketing muscles Where the 1950’s explored demographics, the 1960s saw marketers turn to “psychographics”—the study of how personality, values, attitudes, interests, and lifestyles come together to.. Continue reading
Welcome back! If you missed part 1 of this fun filled journey into the history of marketing you can read it here. The Dawn of Computing—the 1950s The 1950s saw the systematization of telemarketing, and while this marketing tool still persists, it is much despised. On the other hand, a.. Continue reading
Volume 3, Issue 7 July 2026 The industry’s only tool database 100% focused on Public Relations Tools School’s Out for Summer! This week we wrapped up our final week of Spring/Summer PR Tool School with an exploration of Media Contact Databases. With 30 categories of tools […]
.. Continue readingI’ve always been a bit of a history buff—which probably explains why I’ve become such a PR tool geek. Watching the evolution of public relations and marketing technology over the past decade has been fascinating. As we wrapped up our second Tool School (third if you count our original Summer.. Continue reading
Earlier this week in our Tool School Week 8 Deep Dive, we explored how media contact databases have evolved from shelves lined with printed directories to today’s AI-powered relationship intelligence platforms. If you missed it, you can read the Deep Dive here. One of the biggest takeaways was that while.. Continue reading
Last week, we looked back at the remarkable evolution of media contact databases—from the days of printed directories and agency libraries to today’s searchable online platforms powered by artificial intelligence. Along the way, one thing became clear: while the technology has changed dramatically, successful media relations has never been about.. Continue reading
For small business owners, marketing often feels like a choice between spending money they don’t have and staying invisible to the customers they need. Limited marketing budgets make every decision higher stakes. This is especially true when paid channels get crowded and results feel unpredictable. Add real budget constraints in.. Continue reading
Tool School Preview: Week 8 – Media Contact Databases If you’ve only worked in PR over the last ten or fifteen years, it’s hard to imagine a world without searchable media databases. Need to find a healthcare reporter in Sacramento? Open a database. Apply a few filters. Export your list... Continue reading
On Monday we took a deep dive into how and why AI video tools have become essential for modern PR teams. Today, we’ve put together a handy guide that answers the practical question: which tool fits your specific need? This post will serve as the Best AI Video Generation Tools.. Continue reading
It wasn’t that long ago that video was the one format PR teams almost always outsourced. You needed a camera operator, an editor, sometimes a studio. Video was expensive, slow, and required skills most communications professionals simply didn’t have. That’s no longer true. iPhones & social media started a new.. Continue reading
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