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New Addition to Social Media Management Tools: Khoros

By Gina Milani

March 24, 2020

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I made a “note to self” to add Spredfast and Lithium to the PRtoolfinder database and today discovered that they merged to create a new company called Khoros. The PR tools market changes quickly! Khoros provides companies with one platform to manage all of their social media accounts and provides a dashboard, data and analytics … Continue reading “New Addition to Social Media Management Tools: Khoros”

New Annual Report: State of Influencer Marketing

By Gina Milani

March 9, 2020

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Back in September 2019 I wrote a blog asking if an influencer marketing category should be added to the PRToolfinder database.  In the post, identified the tools that Forrester research included as the 11 most significant providers in the category as Ahalogy, AspireIQ, Collective Bias, Influential, IZEA, Klear, Launchmetrics, Linqia, Mavrck, Octoly, and Traackra handful … Continue reading “New Annual Report: State of Influencer Marketing”

Propel: Media Database or PR Management Software? Both.

By Gina Milani

February 20, 2020

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This is a very interesting development in the media database category – although Israel-based Propel claims that they have created a new product category that does for PR what Marketo and Hubspot did for content marketing.  Propel calls this category PRM – Public Relations Management software; software that improves their workflow, results and also has … Continue reading “Propel: Media Database or PR Management Software? Both.”

Can subscription be integrated into an Open Podcasting, Cross Platform Ecosystem?

By Gina Milani

February 11, 2020

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I ran across an interesting article on NiemanLabs the other day.  It raises the issue that podcast fans listen across a bunch of different apps on a bunch of different platforms. How can a paid relationship between listener and show be translated into an experience within a specific app? Does the exchange of money doom … Continue reading “Can subscription be integrated into an Open Podcasting, Cross Platform Ecosystem?”