A practical PR tools database. New tools added regularly.
A practical PR tools database. New tools added regularly.
In a previous post we covered how to get clients included in AI Citations. Today we’re building on that topic. When an AI system generates an answer and decides whose voice to include, it is making a credibility judgement. Understanding what makes a source credible to AI is not an.. Continue reading
The craft of pitching has not died. But the environment it operates in has changed enough that approaches built five years ago are producing noticeably weaker results today. Understanding how to pitch journalists in 2026 means understanding what has shifted in newsrooms, how journalists are using AI tools to manage.. Continue reading
There is a moment that is becoming increasingly common in PR conversations. A client asks why a competitor keeps appearing in AI-generated summaries of their industry. The PR team has no immediate answer because nobody briefed them that this was now part of the job. They were doing solid traditional.. Continue reading
We recently wrote a blog about PR measurement but wanted to call your attention to another smart breakdown from MediaBistro. The article makes one thing clear: PR can no longer rely on impressions and clip counts to justify its value. As procurement teams and CFOs increasingly evaluate PR alongside paid.. Continue reading
For decades, PR success has been measured by one thing: earned media coverage. But that’s no longer the full picture. Today, when someone asks ChatGPT, Google Gemini, or Perplexity AI a question, they’re not scrolling through search results—they’re receiving a single synthesized answer. And that answer is now one of.. Continue reading
If you have ever searched for a client in ChatGPT and watched a competitor appear instead, you already understand the problem. Getting clients cited in AI search is becoming one of the most important and least discussed challenges in PR right now. The coverage exists. The placements are solid. But.. Continue reading
Volume 3, Issue 3 March 2026 The industry’s only tool database 100% focused on Public Relations Tools It’s Official: Free Tools & Free Trials OK maybe it’s not news to you newsletter readers since we previewed this last month, but on March 16 we officially launched […]
.. Continue readingOur narrative supported by data At the end of my last post, I left us with a bit of a cliffhanger. If PR is now growth infrastructure—influencing discoverability, credibility, and conversion—then the obvious next question is: OK… so how do we actually measure it? Not theoretically. But in a.. Continue reading
At the end of my last blog I was questioning whether PR was now actually becoming a kind of lead generation device. For most of my career, I have told clients something very clearly: Public relations is not a lead generation strategy, and You should not measure PR success by.. Continue reading
If you’ve been following PRToolFinder for any length of time, you know we’re a little obsessed with structure. Structured categories. Structured discovery. Structured evaluation. So, it probably won’t surprise you that I’m extremely excited to say: We finally finished implementing the filters that surface Free PR Tools and PR.. Continue reading
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