A practical PR tools database. New tools added regularly.
A practical PR tools database. New tools added regularly.
It wasn’t that long ago that video was the one format PR teams almost always outsourced. You needed a camera operator, an editor, sometimes a studio. Video was expensive, slow, and required skills most communications professionals simply didn’t have. That’s no longer true. iPhones & social media started a new.. Continue reading
Which Influencer Marketing Platform Is Right for Your Organization? Monday’s Tool School Deep Dive explored how influencer marketing has evolved from B2C’s celebrity endorsements into a strategic public relations discipline, this guide focuses on the practical question: Which influencer marketing tools should PR professionals actually evaluate? The answer depends less.. Continue reading
Volume 3, Issue 6 June 2026 The industry’s only tool database 100% focused on Public Relations Tools What’s new in PRToolFinder? This week we wrapped up week 6 of our Spring/Summer PR Tool School with an exploration of Influencer Marketing Tools. With 30 categories of tools […]
.. Continue readingTool School Week 6: Influencer Marketing Tools We’ve been doing a bit of reminiscing lately – old time clipping services last week; and now we’re recalling a time when public relations visibility relied almost entirely on traditional media. We pitched journalists. We landed interviews. We secured quotes in industry publications... Continue reading
This week, PRToolFinder’s Tool School is taking a deep dive into how to select a Media Monitoring & Measurement Tool: the platforms PR professionals use to track coverage, identify trends, measure impact, and increasingly, uncover insights that influence strategy. Because while almost everyone agrees monitoring matters, not everyone needs the.. Continue reading
Quick Intro If our Deep Dive on Monday explored why podcasting has become such a powerful channel for visibility and thought leadership, this guide answers the practical question: Which podcast tools should you evaluate? Different tools solve different problems: Some help you find podcasts Some help you find guests Some.. Continue reading
Tool School Week 4: Podcast Search & Directories Landing a media interview was the gold standard of thought leadership. Get quoted in a major publication. Land a television appearance. Secure a guest article. Mission accomplished. Today, those opportunities still matter—but another channel has quietly become one of the most effective.. Continue reading
PRToolFinder was created not only as a resource for PR Professionals seeking tools, but also as a centralized resource for all of the valuable PR tools (many of them hidden gems) available to help us be successful. That’s why we created our eight-week PR Tool School program, so while you.. Continue reading
We just finished an entire week exploring the already crowded category of Social Media Management tools when we discovered a new tool over the weekend! If you missed PRToolFinder’s recent Tool School coverage, there’s still time to catch up. We explored the role social media management platforms play in helping.. Continue reading
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