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BusinessWire News: Showcase press release performance with data-driven insights

By Gina Milani

June 17, 2018

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Business Wire has just announced an interesting new integration with TrendKite that produces a new Press Release Report eliminating the manual work of tallying up Google searches and researching readership. The new solution provides an easy way to showcase press release performance with data-driven insights and executive-facing reports that highlight earned media success.

Business Wire’s partnership with TrendKite pairs best-in-class distribution and media measurement to offer unparalleled reach with exclusive true-impact PR reporting.
The new report includes:

• Total press release pick-up
• Organic pick-up
• Sentiment tracking
• Reach to top publishers with high viewership
• Search Engine Optimization (SEO) impact by Moz
• Country and region pick-up
• Social Share Resonance
• Advertising Value Equivalency (AVE)

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