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Can subscription be integrated into an Open Podcasting, Cross Platform Ecosystem?

By Gina Milani

February 11, 2020

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I ran across an interesting article on NiemanLabs the other day.  It raises the issue that podcast fans listen across a bunch of different apps on a bunch of different platforms. How can a paid relationship between listener and show be translated into an experience within a specific app? Does the exchange of money doom us to a series of silos and walled gardens, or can subscription somehow be integrated into the open podcasting ecosystem that enabled the medium’s rise?

The article is written by Jake Shapiro — previously cofounder of radio distributor PRX, now CEO of the podcasting public benefit corporation RadioPublic, and his proposal called PodPass aims to answer some of those questions.

The case that they’re making is that the introduction of a lightweight, web-like identity layer to podcast subscriptions on an opt-in basis can support new and better options where identity can enhance the experience for listeners and align with publishers’ business needs.

It’s worth a read and you can find the entire article here.  Let us know what you think and if you’re thinking about starting a podcast of your own, check out the Podcasting Recording Tools Category of

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