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2014 Official PR Salary & Bonus Report Now Available!

By Gina Milani

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Whether you’re climbing the ladder at a PR agency, working on the client side and tasked with managing the agency relationship, or running your own small agency, you need to know what the field is charging (or paying.) Each year Dennis Spring, an executive for recruiting in PR & corporate communications, issues this handy Salary … Continue reading “2014 Official PR Salary & Bonus Report Now Available!”

Market Research

By Gina Milani

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Any organization offering a product or service needs to stay aware of its marketplace. Market research products and services help companies, and PR professionals, stay on top of competing products and services, market saturation levels, competitive pricing data, current and historical trends, new or fading niches. All can become key factors in setting marketing and … Continue reading “Market Research”