A practical PR tools database. New tools added regularly.

Blog

Category: Market Research

How PR Pros Can Use Market Research to Shape Smarter Strategies

Total views:

Licensed under CC BY-SA-NC Guest Blog: Alexandra Teeter You can spot the difference almost instantly. A PR campaign that lands, resonates, moves people — that kind of work doesn’t happen off instinct alone. It’s built on something deeper. Market research is the scaffolding that holds real strategy together. Without it,.. Continue reading

Introducing AI-Driven Market Intelligence Based on Share of Search

Total views:

It’s getting hard to categorize ai-driven tools. Today’s emerging AI-tools, including MyTelescope that leverages share of search, offer so many functionalities that we do not yet know how people will search for these tools, but PRToolFinder at least has established categories. This intriguing new, IA-powered tool, MyTelescope, will appear in.. Continue reading

Spotlight on Memo.co: Redefining Media Metrics

Total views:

The PRToolFinder tools database is updated regularly, and occasionally I like to highlight tools that take a different approach. One such tool redefining media metrics in the media monitoring and measurement category is Memo.co. After a recent demo, I’ve added Memo to both the media contact database and market research.. Continue reading

New Media Monitoring / Research Tool Added: TrendKite

Total views:

In a rapidly changing industry like PR, the importance of tools that both monitor and analyze cannot be overstated. As PR continues to evolve, there’s a shift away from traditional metrics like readership and ad equivalency toward modern, quantifiable metrics that clearly indicate success. This is where TrendKite excels, offering.. Continue reading

PRToolfinder.com Database Updates Reflect PR Market Changes and Trends

Total views:

PRToolFinder.com updates its database twice a year, typically in Q1 and Q3, to reflect PR Market Changes and Trends. As the industry evolves, so do the tools that support it. This release covers updates from Article Marketing to Market Research categories. Article Marketing: We removed two tools from this category:.. Continue reading

Master DIY Marketing with This Comprehensive Guide for Small Business Owners

Total views:

Photo Credit: Pexels Guest Blog: Marcus Lansky, CEO Abilitator As a small business owner, taking the reins of your own marketing (DIY Marketing) is not just empowering—it’s essential. In today’s fiercely competitive market, standing out is more crucial than ever, but it can be challenging to do so even with.. Continue reading

Categories

Blog Roll

Blog Archive

Sign up for PRToolFinder OBSERVER

Be the first to know about new PR tools and exclusive membership offers by signing up for our quarterly PRToolFinder OBSERVER Newsletter. Stay current, subscribe today!