Earlier this year, Vocus and Cision were acquired by private equity firm GTCR, which has driven industry speculation on what’s next for these PR tools. More on that later… Vocus had been selling a marketing component as part of their tool suite for nearly five years. In September, this was spun off as Outmarket, a … Continue reading “Introducing Outmarket (formerly Vocus Marketing Suite)”
Introducing Outmarket (formerly Vocus Marketing Suite)
Content Marketing – Another Ever Expanding Universe of Tools
Content marketing is becoming an important component of any marketing strategy. And much like the universe of tools used by PR pros, content-marketing tools designed to generate, publish, and promote your brand represent another constantly evolving and expanding ecosystem. We recently discovered Curata’s Ultimate Content Marketing List. This useful list and graphic maps out a comprehensive … Continue reading “Content Marketing – Another Ever Expanding Universe of Tools”