Earlier this year, Vocus and Cision were acquired by private equity firm GTCR, which has driven industry speculation on what’s next for these PR tools. More on that later… Vocus had been selling a marketing component as part of their tool suite for nearly five years. In September, this was spun off as Outmarket, a … Continue reading “Introducing Outmarket (formerly Vocus Marketing Suite)”
Introducing Outmarket (formerly Vocus Marketing Suite)
By ginammilani
October 10, 2014
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