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Build a high value tool box with free and low cost tools

By Gina Milani

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It’s always fun to hear what tools other PR pros have been finding useful and we’re fortunate that many of our big tool vendors regularly offer such webinars. We sat in on Vocus’ webinar that featured Kellye Crane of SolorPR. Kelley is a PR veteran and is in though with thousands of communications professionals always … Continue reading “Build a high value tool box with free and low cost tools”

Cision continues buying spree – aquires Gorkana media database

By Gina Milani

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Hot off their big announcement at the PRSA Conference Cision is once again making news announcing that it has acquired its London-based rival, Gorkana Group. Gorkana’s flagship software is designed to help companies track the impact of media coverage on the success of their brands, particularly in the financial services sector. The Gorkana Media Database … Continue reading “Cision continues buying spree – aquires Gorkana media database”

New Additions under Media Monitoring

By Gina Milani

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Keeping the database current is a never-ending process – we are consistently making updates. The JungleBuzz blog is your primary source to follow the changes we’ve made. Here’s what’s new in the Media Monitoring Category. Metro Monitor:  a comprehensive, cost effective, and easy to use media analysis service, which combines TV, radio, online news, and … Continue reading “New Additions under Media Monitoring”

Content Marketing – Another Ever Expanding Universe of Tools

By Gina Milani

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Content marketing is becoming an important component of any marketing strategy. And much like the universe of tools used by PR pros, content-marketing tools designed to generate, publish, and promote your brand represent another constantly evolving and expanding ecosystem. We recently discovered Curata’s Ultimate Content Marketing List. This useful list and graphic maps out a comprehensive … Continue reading “Content Marketing – Another Ever Expanding Universe of Tools”