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Media Contact Databases

By Gina Milani

August 27, 2012

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There are many ways to build a media list and if that’s all you need, this will help you to discover and evaluate resources that can help.  Data will customarily include up-to-date media and blogger contacts, including names and contact information, with notes about specific editors and contributors at media outlets of all types, including …

Media Suites

By Gina Milani

July 6, 2012

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Media Suites are broad solutions that integrate multiple tools and provide 24/7 access to PR information and communication channels. They may use a single large application or an integrated set of smaller applications.  These suites simplify gathering or distributing strategic information while managing public perceptions and the reputation of a client, organization, executive, prominent person, …

Media Monitoring & Measurement

By Gina Milani

June 10, 2012

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Companies and marketing/PR operatives need to know both the direct results of their own efforts and what others are saying about a client and its market.  Media is now split into well understood segments: traditional print and broadcast outlets, and Web-enabled outlets like blogs and the various social networks. Different products and services focus on …

A new discovery – Back of the House

By Gina Milani

June 1, 2012

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If you’ve looked at our “about” page, you’ll be familiar with the big idea for a PR Service Bureau. Recently, I sat in on a virtual event called International Freelancers Day. The event was put on by the International Freelancers Academy – a group I was not aware of. One of the sponsors was a …