Cision acquiring PR Newswire
Peter Granat, Cision CEO recently accounted that Cision has agreed to acquire PR Newswire. PR Newswire has been a leading global solution used by PR and other communicators to distribute and measure content across traditional, digital, mobile and social channels. According to the announcement, by combining PR Newswire’s resources with Cision’s award-winning PR and social software, a solution will emerge enabling a streamlined communications workflow – from robust media insights and real-time influencer search, to expanded content distribution tools and advanced analytics.
Cision will immediately begin working with PR Newswire to prepare for a seamless integration process and to evaluate ‐‐ in partnership with both teams and client bases ‐‐ the best way forward. It is expected that the product roadmap will be developed in the coming months and for the moment there should not be any anticipated operational changes. Stay tuned.