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Editorial Calendars

By Gina Milani

October 4, 2012

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Editorial Calendars, or EdCals, are the key to turning data in a media contact list into media exposure for your clients.  If all you need is information on who is writing what and their pitch deadlines, this category will help identify potential resources both paid and free.    EdCals also alert you as to when publications intend to cover specific topics, providing you with an opportunity to have your organization or client considered for inclusion.   While all media suites provide this, there are tools that focus specifically just editorial calendars can present you with opportunities of value in places you might not know to look…and will save you lots of valuable time.

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