PRToolFinder Community For PR Pros, Agencies and Businesses who need PR help and/or DIY Solutions
PRToolfinder provides all of the options to make the best buying decision to meet your goals and fuel your growth.
Over 30 Categories and 250+ useful tools to discover (many of them free!) Newsletter keeps you up to date on new tools, tool news, and PR tech trends & research
PRProFinder Consultant’s Directory (Completely free to use)
- Consultants only, no big expensive agencies
- Search by keyword (tech, legal, supply chain, etc.)
- Search by City or State
- Most listings include a thought leadership piece which will ultimately populate a knowledge base
- Members and non-members can contact Consultants Directly (no additional fee/no commissions)
Collaboration (Parley) Forum
- Learn about PR from PR Professionals using Q&A style messaging board forum
- Schedule posts to streamline engagement and ensure timely updates
- Keyword search enables easy navigation to relevant forum conversations
- Engage in dialog to identify potential PR partners to help with your immediate needs
Who is PRToolFinder for?
When you’re just starting out, perhaps free tools are where you start.
When you’re growing you want to evaluate more robust tools.
With access to a comprehensive source of tools, you’ll make the right buy decision at every stage.
When you’re growing you want to evaluate more robust tools.
With access to a comprehensive source of tools, you’ll make the right buy decision at every stage.
Independent PR Consultants and Small Agencies
PR consultants and boutique agencies often operate virtually and tend to be nimble and more cost-effective due to their business model. While their offerings and specialties vary, they all require tools. Almost all need:
- Media Monitoring and Analysis: Real-time monitoring of media coverage to stay updated on relevant news and mentions.
- Media List Management: Maintaining media contact lists and databases.
- Social Media Management: Managing their organization's social media presence, including scheduling, monitoring, and analytics.
- Editorial Calendars & Journalist Networks
In-House PR Teams:
In-house PR teams have varying needs and challenges compared to external agencies or consultants. Their primary goal is to manage and safeguard their organization’s reputation. Their common tool requirements include:
- Media Monitoring and Analysis: Real-time monitoring of media coverage to stay updated on relevant news and mentions.
- Media List Management: Often delivered via a media suite of tools.
- Crisis Communication Tools: Rapid response capabilities during crises or negative news events.
- Content Distribution and Outreach: Platforms for distributing press releases and engaging with media.
- Social Media Management: Managing their organization's social media presence, including scheduling, monitoring, and analytics.
- Reporting and Analytics: Measuring the effectiveness of their efforts and demonstrating PR's value.
- Market Research/Competitive Analysis: Monitoring competitors' PR strategies and industry trends.
- Influencer and Stakeholder Management: Identifying and engaging with key influencers and stakeholders.
Small-Medium-Size Businesses & Consulting Firms:
These businesses often have limited resources and limited knowledge of public relations in general, yet seek cost-effective, user-friendly PR tools to manage their public relations efficiently. They commonly seek out tools such as:
- DIY PR Tools
- Media Monitoring and Tracking Tools: To monitor media mentions and track their brand's reputation.
- Social Media Management Platforms: For scheduling, publishing, engaging with the audience, and analyzing social media metrics.
- Press Release Distribution Services: For broad media distribution.
- Content Marketing Platforms: Utilized for email marketing campaigns and newsletters.
- Web Analytics Tools: To measure the effectiveness of online PR and marketing efforts.
- SEO Tools: For improving online visibility and search engine rankings.