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How one Chinese Research Firm Segments the Global PR Tools Market

By Gina Milani

November 10, 2018

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The Digital Journal recently picked up a piece of news from QYResearch, a leading market research publisher and consulting company established in 2007 in Beijing, China. The release was announcing a new research report that caught my eye because there aren’t that many companies that research the global Public Relations Tools market, and I’m always curious how specifically research firms categorize the various tools in the ecosystem.

The report studies the global Public Relations (PR) Tools market size, industry status and forecast, competition landscape and growth opportunity and categorizes the global Public Relations (PR) Tools market by companies, region, type and end-use industry. I wanted to call attention to it here because the report includes market size and growth estimates that are also interesting and appear promising.

In 2017, the global Public Relations (PR) Tools market size was $2660 million US and it is expected to reach $5940 million US by the end of 2025, with a CAGR (Compound annual growth rate) of 10.6% during 2018-2025.

The research report says it focuses on the global top players, identified as:

• Outbrain
• Google
• Business Wire
• Salesforce
• Meltwater
• Cision AB
• AirPR Software
• IrisPR Software
• ISentia
• Onalytica
• Prezly
• IPR Software
• TrendKite
• Agility
• Red Wheat

QY segments the market by the following categories:

• Publishing Tools
• Social Media Monitoring & Management
• Content Creation and Distribution
• Data Aggregation, Monitoring and Analysis
• Relationship Management

The report isn’t free, but if you’re interested in reviewing more, you can request a PDF sample copy here.

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