AI generative technologies refer to a revolutionary class of artificial intelligence tools designed to create, mimic, or enhance content “autonomously.” Text-based generative AI technologies are cutting-edge tools that utilize advanced natural language processing (NLP) models to produce written content. These models, are trained on massive amounts of text data, enabling them to understand context, grammar, and semantics, and generate coherent and contextually relevant text. These tools, while still in their infancy, are already being adopted by many PR professionals and will likely, in the not-too-distant future, prove crucial for automating content creation, personalizing customer interactions, and assisting in tasks like drafting emails, generating code, and composing articles.