Search Engine Optimization (SEO)
SEO, or Search Engine Optimization, has become a discipline unto itself, but even novice SEO practitioners can learn fundamental techniques and access free (and paid) tools. It involves optimizing website content, meta tags, and headings, along with building high-quality backlinks and enhancing website performance for a better user experience. The tools in the SEO category aid in finding keywords and phrases, monitoring and tracking a website’s search engine performance, helping PR professionals enhance website visibility and attract organic traffic through SEO best practices. SEO continues to play a crucial role in improving a website’s visibility and search engine rankings. PR professionals recognize the importance of incorporating SEO strategies into their activities. They carefully consider keywords when crafting press releases and web-based content to ensure maximum relevance to search queries.
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